Fueling the Future of Practice Growth
Trusted by 3,000+ practices and industry partners.
Eugene Shatsman is a strategic advisor, TEDx speaker, and AI expert who helps independent eye care practices grow with clarity, systems, and measurable results. His clients average +47% practice growth, and he has delivered 3,200+ consultations across the industry.
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About Eugene
Strategic Advisor. AI Expert. Practice Growth Architect. Industry Innovator. TEDx Speaker.
Eugene Shatsman has spent over two decades helping eye care professionals build stronger practices, lead better teams, and embrace innovation. His work spans consulting, speaking, training, and the creation of the Eyecare B.O.S.S. system — a comprehensive framework designed specifically for independent optometry owners.
- 15+ years of experience in strategic growth
- 3,000+ practices supported worldwide
- 200+ companies consulted
- Co-creator of the Eyecare B.O.S.S. System
- TEDx speaker and AI educator
Philosophy: Clarity creates confidence. Consistency creates results. Systems create freedom.
The Eyecare B.O.S.S. System
The operating system built for independent eye care. A systems-based framework designed specifically for optometry practice owners who want to scale with clarity, control, and confidence.
The Five Pillars
- Accountability — Clear ownership and measurable goals across all team levels.
- Revenue — A systematic approach to growth, conversion, and profitability.
- People — Team development, retention, and scalable culture systems.
- Experience — Patient journey optimization from first contact to loyalty.
- Data — Real-time insights driving strategic decision-making.
73% of practice owners say they lack a clear growth strategy. Practices operating with defined systems are 2.5x more likely to grow.
The Practice Growth Ecosystem — Five Connected Levers, One Growth Picture
After working with 3,000 locations over 15 years, Eugene's network helps eyecare practices grow through five connected levers — strategy, operating systems, marketing, technology, and data. Each is designed to work with the others, so every initiative supports the bigger plan instead of operating in isolation.
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01. National Strategic Group (Strategic Growth) — The strategic growth and consulting layer. NSG aligns leadership, operations, marketing, technology, consumer sentiment, team execution, and best practices around the practice's long-term goals.
- Leadership & long-term goal alignment
- Operations + marketing coordination
- Consumer sentiment and team execution
- Best-practice playbooks across the network
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02. Eyecare B.O.S.S. (Operating System) — The practice operating system Eugene co-created, built around accountability, revenue, people, experience, and data.
- Accountability across leadership and team
- Revenue, people, and experience pillars
- Repeatable systems and clear priorities
- Less owner dependence, more scale
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03. EyeCarePro (Marketing) — Optometry-specific marketing tested at scale, built around how patients actually choose a provider.
- Local search and first-time discovery
- AI-powered Google Ads for eyecare
- Ideal new-patient acquisition + conversion
- Reactivation of patients up to 60 months out
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04. PatientEngage (Technology) — Technology designed specifically for eyecare that connects to practice EHRs and uses AI to capture demand, route intent, and automate recalls.
- EHR-integrated automation for eyecare
- AI demand capture and intent routing
- Scheduling, recall, and reactivation flows
- Early access to beta AI tools
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05. ProjectUP (Data) — Performance intelligence that turns EHR data into clear growth direction with next-action recommendations.
- Patient frequency and capture opportunities
- Provider and location performance
- Revenue and efficiency opportunity flags
- Growth trends with next-action direction
TEDx Talk — How to Mine for Opportunity and Unlock Hidden Potential
In his TEDx talk, Eugene introduces a simple three-step framework for "mining opportunity": identifying opportunity sparks, cultivating deep curiosity to uncover hidden leverage points, and connecting the dots to unlock potential. Through relatable examples from business and life, he shows audiences how challenges, setbacks, and even ordinary moments can become catalysts for growth.
Speaking & Keynotes
Speaking that drives clarity, alignment, and measurable practice growth. Eugene's keynotes do more than inspire — they create a shift in how leaders think about growth, operations, AI, and patient experience.
Signature Topics
- Growth & Patient Volume — Reducing exam-onlys, building a patient referral system, digital marketing, strategic reactivation.
- Practice Optimization — Consultative optical framework, growing dry eye and specialty services, scheduling and experience, doctor recommendation systems.
- AI & the Future of Healthcare — AI as the new operating advantage, AI for workflow automation, AI for leadership, AI to increase phone conversion.
Featured at Vision Expo, TEDx, American Optometric Association, The Vision Council, PERC, WooU, and Texas Optometric Association.
Power Hour: Optometry's Biggest and Longest Running Show
As the host of The Power Hour, Eugene Shatsman facilitates the industry's longest-running and most influential conversations. Tune in to the latest conversations with industry leaders, entrepreneurs, and innovators.
Recent episodes include "Retail Science & the Ultimate Optical Playbook," "Build a Practice That Runs Without You," and "Performance Drivers & KPIs."
3 Ways to Work With Eugene
- One-on-One Coaching — Private and customized strategic guidance for practice owners ready to scale.
- Group Cohorts — Cohort-based programs that build alignment, accountability, and momentum across owners.
- Project-Based Growth — Targeted engagements to solve a specific bottleneck — marketing, operations, AI adoption, or team systems.
Complimentary Practice Growth Analysis
A customized, data-driven assessment of your practice's biggest growth opportunities and a 90-day action plan to capture them.
- Market visibility & competitive positioning
- Website & messaging review
- Data & operational analysis
- Revenue growth opportunities
- Your customized 90-day action plan
Frequently Asked Questions
- What topics does Eugene speak about?
- Practice growth, leadership, AI in healthcare, patient experience, and optometry operating systems.
- Is Eugene available for virtual and in-person events?
- Yes — Eugene delivers keynotes, workshops, and panels both virtually and on-site worldwide.
- How can the Eyecare B.O.S.S. System help my practice?
- It installs a five-pillar operating system covering accountability, revenue, people, experience, and data so owners scale with clarity and control.
- How do I book Eugene?
- Visit the Speaking page or book a complimentary consultation.