The business of modern optometry starts here.

Why the show exists

Optometry is evolving faster than ever. Most doctors were never formally taught how to navigate the business side of practice ownership. The Power Hour was created to bridge that gap and help independent optometrists build more profitable, scalable, sustainable practices.

What practice owners face today: operational complexity, staffing challenges, tighter margins, rising patient expectations, technological disruption, and competition from big retail and vision benefit organizations.

7 content pillars · 140+ episodes & growing · 1 hour per conversation

Seven content pillars built for operators

1. Practice Growth & Scaling — From cold starts and acquisitions to multi-location growth.
2. AI, Technology & Innovation — How modern practices are implementing AI, automation, and patient experience tech.
3. Financial Performance & Profitability — Margins, KPIs, recurring revenue, pricing strategy, and valuations.
4. Leadership, Staffing & Culture — Leadership development, hiring, burnout prevention, and team performance.
5. Marketing, Patient Acquisition & Brand Growth — Educational marketing, referrals, and digital positioning.
6. Specialty Care & Clinical Growth — The business side of myopia management, dry eye, and medical optometry.
7. Industry Trends & The Future of Optometry — Economics, legislation, retail competition, and patient expectations.

Who it's for

• Independent owners running solo or single-location practices
• Multi-location operators growing across 2+ locations
• Emerging practice leaders on the owner track
• Associates preparing for ownership
• Industry professionals — consultants, vendors, and partners

Why it matters to the industry

Independent optometry is at a turning point. The practices that thrive over the next decade won't simply be clinically excellent. They'll be operationally intelligent, financially disciplined, technologically adaptive, and strategically led.

Recent Episodes

• Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
• The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
• From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
• $800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System
• For the Next 48 Hours, The Eyecare B.O.S.S. Book Is Completely Free
• From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
• Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire
• The Eyecare BOSS Guide to Building High-Performance Teams: The People System Your Practice Needs to Scale
• The $1,000 Revenue Per Patient Model: Building a Specialty-Driven Practice | Dr. Patricia Poma
• The $30,000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale
• The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes
• The 187 Million Views YouTube Strategy Every Doctor Should Understand | Educating Patients at Scale
• Quarterly Metric Review: What the Data Is Really Telling Practice Owners in 2026 | Dr. Jason Lake
• Artificial Intelligence in Eye Care: What's Real, What's Overhyped & How to Evaluate It | Eugene Shatsman & Abed Sarhan
• Four Locations. Three Cold Starts. Launching an Alliance | Scaling a Practice & The Vision Behind View Optometry Alliance
• High-Touch vs High-Volume | Two Doctors. Two Philosophies. Two Exceptional Paths to Practice Growth
• 3 Game-Changing Optometry Innovations That Can 10X Your Practice Revenue | Innovators Edition
• $4.8M Stolen by a Trusted Employee | How Fraud Could Happen in Your Practice & What to Look For
• Owner Burnout and Frustration? How to Reset, Rebuild & Prevent It from Happening Again | The Power Practice
• Evidence-Based Hiring in Optometry: How to Fix Staffing at the Root | Kati Lechner & Eugene Shatsman
• The Eyecare BOSS System: Build a Practice That Runs, Optimizes & Scales Without You
• AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry
• The Framework to Scale Optometry Across 4 States: Cold Starts, Acquisitions & the Medical Model | Dr. Solomon Gould
• Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What's Next for 2026
• Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026
• Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
• Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman
• New Season, Proven Strategy - Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026
• Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
• Closing the 95% Myopia Gap: The Consult, the Close, and the Systems That Drive Growth — featuring Matt Oerding.
• How I Increased My Profit By 30% While Cutting Down Staff: Dr. Lauretta Justin & Eugene Shatsman
• Joy as a Leadership Strategy: Allegra Cohen on Mindset, Presence & Performance with Eugene Shatsman
• How I Built It: $4,000 Per Visit in a Specialty Practice, with Dr Stephanie Woo and Eugene Shatsman
• Performance Drivers of Top Practices and KPIs with Jason Lake & Eugene Shatsman
• Building AI for Optometry: A Live Walkthrough of Practical AI You Can Use in Your Practice
• The Nerdy Optometrist: Technology, Curiosity, and the Next Era of Eye Care with Dr. Ukti Vora
• Behind the Scenes at the Heart of America Eye Care Congress with Dr. Suzy Lake & Dr. Jeff Gerson
• Managing Managed Care, Capture Rates and the Missing Middle for Practice Growth with Todd Lossone
• Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes
• Vegas Innovator Series: Who are the Vision Innovation Challenge Winners at Vision Expo?
• $1,200 Revenue Per Patient in a Single-OD Practice & Neurolens' Rebrand to Newton
• The Future of Eyecare Media: Anne M. Cooper on Trends, Technology, and Change
• The Hidden Financial Compression Squeezing Optometry Practices in 2025, with Adam Cmejla
• 12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie
• ODs on Facebook: The Online Community Shaping the Future of Optometry with Dr. Alan Glazier
• AOA Leaders Take on Vision Benefit Managers: Legislation, Advocacy, and the Future of Eye Care
• The Myopia Management Mindset: How Top ODs Convert and Retain More Patients
• How Should You Pay Your Doctors? Metric of the Quarter with Dr. Jason Lake
• The Eyecare Industry's Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
• Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity
• Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
• How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber
• AI Is Changing the Way You Practice: What Every Optometrist Needs to Know in 2025
• Mental Fitness Is the Missing Link: How Your Mindset Might Be Undermining Your Practice's Growth
• Inside the EHR Black Box: What's Helping, What's Hurting, and What's Next for Optometric Tech
• Vision Beyond Sight: How the Two Blind Brothers Turned a Diagnosis into a Mission of Hope and Impact
• Tech-Enabled Practice Growth: AI, Automation & the Future of Patient Experience with Altris and Adit
• The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
• Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison
• Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
• Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem
• The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions
• The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider
• Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself
• Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care
• Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne
• AOA's Latest Battle For Optometry: What's Changing & What's at Risk
• 4 Industry Leaders, 4 Big Ideas: What's Next for Your Optometry Practice?
• The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services
• The 4 Pillars of a Highly Profitable Practice: How to Build a Scalable, Patient-Centered Business
• Beyond Vision: How Emerging Tech Is Transforming the Future of Eye Care
• From High Turnover to High Retention: The Staffing Strategy Your Practice Needs with Lynn Lawrence
• The Cost of Inaction: The Hidden Price You're Already Paying in Your Practice with Dr. Jeff Lewis
• The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake
• How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data
• 3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman
• Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What's Changed and What Hasn't
• The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe
• Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein
• Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan
• Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers
• AI FOMO to Practical Application: Your AI Guide for Eyecare with Dr. Scot Morris
• Choosing Technology That Works: Maximizing Practice Efficiency with David Keith
• How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock
• Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne
• Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week
• A Candid Conversation with VSP's Former CEO Jim McGrann: Innovation, AI, and Industry Challenges
• Vegas Innovators Series: Eye Care Leaders Reveal the Industry's Next Big Things
• The Dry Eye Success Formula with Dr. Paul Karpecki, Dr. Shane Swatts & Eugene Shatsman
• OD Evolution: Recruiting Doctors & Expanding Scope with Dr. Nate Lighthizer
• The Data Is In: Provider Sentiment, Patient Trends & Vision Expo Preview with The Vision Council
• Adapting and Advancing: Amir Khoshnevis and Eugene Shatsman on the Changing Face of Optometry
• 562% Growth In Five Years: Secrets of Scale with Dr. Tyler Mills and Dr. Brian Samartino
• 500 Kids in a Myopia Program? Leadership Insights and Practice Strategies with Dr. Brianna Rhue and Eugene Shatsman
• What's Inevitable? The Industry Innovation Episode with Sanitas Advisors & Eugene Shatsman
• Audiology In Your Optometry Practice? The Hearing Panel Hosted by Eugene Shatsman
• Rethink Your Approach to Practice Growth: Dr. Jason Lake Shares Unexpected Insights with Eugene Shatsman
• Stop Setting Money On Fire On Your Phones": Mastering Phone Call Management with Dr. Jeff Lewis
• Insider Billing Tips: Why 9 of 10 Charts Don't Pass the "Friendly Audit"
• Cracking the Conversion Code: From 4 to 48 Eye Care Locations in 15 Years
• Optometry's Next Chapter: Innovative Advancements Poised to Reshape the Field with Dr. Chris Wroten
• Are you Making These 5 Money Mistakes In Your Practice? A Roadmap for Lost and Found Money
• From $42,000 to $2.1 Million: The Entrepreneurial Mindset Behind a 41-Company Empire
• From Graduation to Growth: Real Stories from the Front Lines of Optometry
• Leading with Empathy - Insights from a Billion-Dollar Retail Executive
• Banned Non-Competes & Other Legal News - Now What?
• The Disney Blueprint: Redefining Optometric Customer Service
• Eye on AI: The Future of Optometry
• The Surprising Truth About Emerging Subspecialties - The Migraine & BVD Panel
• Unlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking